From "I think so" to "I know"

At one end of the process, there are hundreds, thousands of small pieces of information. At the other end of the process, there are decisions that are often crucial to the organization. It is not good when there is no clear connection between these points. Unfortunately, this is the case.


Decision-making processes run more smoothly and in a more structured way if we work with data that the company knows how to handle. The relevant personnel are aware of the data to be collected, in what format, in which system and by which deadline. This ensures that the information is available to any manager who needs it.

It gets trickier when we try to tap into data that, with some wink, I will call 'ubiquitous'. We have a lot of it in emails, quite a lot in instant messaging, a lot of it falls during phone conversations, and still others become notes on groups or next to records in the CRM.There comes a day when the 'ubiquitous data', or rather what it refers to, becomes important and is supposed to form the basis for a process change or even a strategic concept."And in your region, what is the case for communicating the new offer in the shops?" - will ask the Operations Director of the Regional Manager.The latter will answer that it is good.
But the Director wants to know how much of the material is already displayed, what the first reaction is from both staff and customers, whether anything surprising has happened, and so on. Trouble?

Not necessarily. In order to bring such a conversation and its ilk from the level of "I feel / I think so" to the level of "I know", you need a tool where you can collect "ubiquitous data" and use it comfortably. Efficient project set-up, categorisation, analysis, instant inference, flexibility of scenarios - without this, it is difficult to manage a sales network in a dynamic environment. After all, in every company there is information that eludes large systems, the analysis of which seems a challenge. Sometimes they are overlooked for this reason, which clearly distorts the picture. The good news is that this can be dealt with!

The cHow application has streamlined the process of collecting and analyzing field data, enabling businesses to make more informed decisions faster.

[Paweł Pawlik, Analysis and Project Specialist at Eurocash Group]

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Magdalena Kośmider
Customer Happiness Hero
+48 531 54 54 49 magdalena.kosmider@c-how.io

cHow
Królewska 2/2, 30-045 Kraków

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